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The Latest Breaking News from Comscore

Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology

TV Tech

iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology

Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to outcomes

Broadcasting & Cable

TV Tech's Weekly Product Wrap-Up

Our coverage of new products, services and deployments from July 29 to August 2

TV Tech

From analysis to the latest developments in health,
read the most diverse news in one place.

Comcast, Comscore Expand Cross-Platform Measurement Efforts

Enhanced partnership will allow Comscore clients to tap into Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution

TV Tech

Comscore Clients Get Access to Comcast’s Signal Authentication

Advertisers receive more accurate measurement, better identity resolution

Multichannel News

Comscore Introduces Comprehensive Cross-Platform YouTube Audience Measurement

Comscore measurement and video insights are now available for YouTube traffic on desktop, mobile and CTV

TV Tech

Comscore Includes CTV in Measurement of YouTube

Capability launched in U.S., with more countries to be added in 2025

Broadcasting & Cable

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Gamers have been voting with their wallet for years – that's why 82% of US players reportedly made freemium in-game purchases last year

A new report also found 62% of adults over 18 are gamers

GamesRadar

‘Despicable Me 4’ debuts with $122.6M as boom times return to the box office

After a historically bad first half of the year, the box office is suddenly booming

The Independent UK

Comscore To Delay Paying Preferred Stock Dividends

Share class was issued when measurement company refinanced debt

Broadcasting & Cable

'Inside Out 2' scores $100M in its second weekend, setting records

Weekend number two was just as joyous for “Inside Out 2.”

The Independent UK

Comscore Working With Kochava To Measure Linear Campaign Impact

App installs, registration and purchase linked to ads for quick-serve restaurant chain

Broadcasting & Cable

‘Inside Out 2’ hits record $155m on opening weekend in dire year for the movie industry

US box office down 24 per cent between January and June compared to 2023

The Independent UK

'Bad Boys: Ride or Die' boosts Will Smith's comeback and the box office with $56 million opening

“Bad Boys: Ride or Die” opened with an estimated $56 million in theater sales over the weekend

The Independent UK

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The Independent UK

John Krasinski’s ‘IF’ hits a box office nerve with $35 million debut

John Krasinski’s imaginary friends movie “IF” claimed the top spot at the box office this weekend according to studio estimates Sunday

Broadcasting & Cable

Nexstar Pitches Sports on The CW, Extra Reach Via Stations (Upfronts)

Company recommends Comscore for measurement

Broadcasting & Cable

Measurement Company Comscore Posts $5.2 Million Loss in 1st Quarter

Revenue fell 5%

Broadcasting & Cable

Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront

Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections

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news in one place.

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TV Tech

Station Groups Announce Investment in ATSC 3.0 Software Platform

Gray, Sinclair, Hearst, Tegna and Scripps launch advocacy for key NextGen TV Application Platform RUN3TV

Broadcasting & Cable

Broadcasters Invest in Run3TV To Bolster Over–the-Air Audience Measurement

Nielsen, Comscore explore ways to use data from NextGen sets

TV Tech

ESPN Digital Hit Record Numbers in February

ESPN Digital achieved its best February on record with 103.4 million unique visitors, according to Comscore

Broadcasting & Cable

JIC Certifies Comscore, VideoAmp Are Ready to Use For Transactions

iSpot maintains conditional certification

Multichannel News

Nielsen Plans To Make ‘Big Data’ Available as Currency in September

New measurement system increases homes using television by about 4%

TV Tech

Comscore Gets MRC Accreditation for National and Local TV HH Measurement

Comscore becomes the only TV measurement solution for local and national TV leveraging big data in its MRC-accredited measurements

Broadcasting & Cable

Comscore Earns Media Rating Council Accreditation for National, Local TV Household Measurement

First big-data measurement system to get seal of approval

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