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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

iSpot Gets Joint Industry Council’s Certification for New Cross-Media Methodology

iSpot United States Methodology Nielsen JIC Comscore
ISpot JIC.

The U.S. Joint Industry Council, set up by the TV business to modernize and evaluate media measurement, has certified iSpot.tv as a company with data that can be used as currency in media-buying transactions.

iSpot’s certification is wider-ranging than the certifications received in April by Comscore and VideoAmp.

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