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TV Tech

George Winslow

Comscore Introduces Comprehensive Cross-Platform YouTube Audience Measurement

YouTube.

RESTON, Va.—Comscore has announced that it is now providing comprehensive measurement of YouTube audiences across all digital devices in the U.S.  

Comscore said that in July it began delivering a holistic view of YouTube traffic across desktop, mobile, and connected TV (CTV). This new capability expanded Comscore’s existing reporting for YouTube video traffic on desktop and mobile browsers, as well as in mobile apps.

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