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The Latest Breaking News from Comscore

State of the Advanced Ad World According to GroupM’s Mike Fisher

Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21

Multichannel News

Joint Industry Committee Reveals How It Will Grade Measurement Companies Seeking Certification

System will be used to evaluate Comscore, InnovidXP, iSpot, SambaTV, VideoAmp, 605

Broadcasting & Cable

‘The Flash’ fizzles at the box office amid Ezra Miller controversy, studio woes

Warner Bros. and DC Studios’ “The Flash” opened in first place at the domestic box office over the weekend, grossing $55.1 million, according to estimates from measurement firm Comscore.

Los Angeles Times

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Comscore's Proximic Hits 5K Ad Clients for the Predictive Audience Solution

New and expanded integrations with Adobe, Publica and Teads enable targeting across CTV and digital

TV Tech

Comscore’s Proximic Claims 5,000 Advertisers as Clients

Programmatic unit reaches deals with Adobe, Publica, Teads

Multichannel News

"The Little Mermaid" makes a splash at Memorial Day weekend box office

The film was well-received by movie-goers, but critics are less enthusiastic.

Axios

NBCU Selects Comscore as Preferred Local Advertising Currency

NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data

TV Tech

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WBNX-TV Selects Comscore for Local Market Measurement

The station will use Comscore as its television currency in the Cleveland market

TV Tech

WBNX Cleveland To Add Comscore as Ad Currency

Independent station is owned by Winston Broadcasting Network

Broadcasting & Cable

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals

Measurement companies provide real-time outcome-based insights

Broadcasting & Cable

Comscore Loses $12.5 Million In 1Q As Revenue Declines

Company will measure incremental reach for YouTube’s Sunday Ticket

Broadcasting & Cable

IPG’s Magna Signs Up for Comscore’s Local TV Ratings Data

The agreement is part of IPG Mediabrands' plans to assess alternative TV currencies

TV Tech

"The Super Mario Bros. Movie" smashes records with huge box office debut

It's easily become the biggest opener of the year.

Axios

'Dungeons & Dragons' opens with $38.5M, takes down John Wick

Riding terrific reviews and a strong word-of-mouth, the role playing game adaptation “Dungeons & Dragons: Honor Among Thieves” opened with $38.5 million in U.S. and Canadian movie theaters over the weekend

The Independent UK

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TV Tech

Comscore Expands 48-hour TV Measurement Reporting

For the first time all 210 U.S. local markets have data within 48 hours

Broadcasting & Cable

Comscore Expands Quicker Pulse Viewing Data To 210 Markets

Local TV measurement data available in 48 hours

Broadcasting & Cable

Tubi Sets Integrations With VideoAmp, LiveRamp, Comscore

Pause Ads now available on streaming service

Broadcasting & Cable

Warner Bros. Discovery Enables Comscore, VideoAmp As Upfront Currency

‘Optionality’ provided for clients in measurement and currency

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news in one place.

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Los Angeles Times

New box-office champion ‘Creed III’ scores biggest opening of the franchise

MGM’s “Creed III” is the new heavyweight champion at the domestic box office, knocking out Disney and Marvel’s “Ant-Man and the Wasp: Quantumania” this weekend with $58.7 million, according to estimates from measurement firm Comscore.

Los Angeles Times

Choose your fighter: ‘Cocaine Bear’ takes on ‘Ant-Man’ at the box office

Universal Pictures’ “Cocaine Bear” couldn’t defeat Disney and Marvel’s “Ant-Man and the Wasp: Quantumania” at the domestic box office this weekend, according to estimates from measurement firm Comscore.

The Independent UK

Ant-Man opens big at box office with $104M for 'Quantumania'

Phase five of the Marvel Cinematic Universe may have gotten off to a rocky start, but Ant-Man is bigger than ever at the box office

Los Angeles Times

Zoe Saldaña is first actor to star in 4 films that broke $2 billion at box office

All hail the queen of the film franchise, Zoe Saldaña, who just made box-office history as the first actor to star in four movies that grossed more than $2 billion worldwide.

Los Angeles Times

China welcomes back Disney Marvel movies with 'Black Panther,' 'Ant-Man' sequels

China appears to have loosened its restrictions on the release of Walt Disney Co.'s Marvel movies in the world's most populous country and its second-largest box office market.

Los Angeles Times

‘M3GAN’ makes a box office killing; ‘Avatar 2’ becomes biggest global release of 2022

Universal Pictures’ ‘M3GAN’ has evolved from a social media sensation into a box-office sensation, debuting with a surprisingly strong $30.2 million domestically, according to estimates from measurement firm Comscore.

The Independent UK

Full speed ahead: 'Avatar' sequel again dominates box office

“Avatar: The Way of Water” is the box office king for a third straight week, and shows no sign of slowing down

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