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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Scripps Touts 135% Reach Gain So Far For Vegas Golden Knights' Big Move From Cable to Broadcast TV

The Seattle Kraken took aim at the champion Vegas Golden Knights Oct. 10 during ESPN’s opening-night NHL doubleheader. .

Anxious to show that the NHL's Vegas Golden Knights made the right call by shifting their local TV rights from pay TV back to broadcast, Scripps Sports put out a press release Wednesday touting a 135% increase in reach for the team via their new TV home, KMCC-TV in Las Vegas.

Through five Golden Knights games broadcast locally on Channel 34 so far, Scripps says, the team has averaged an 8.5 household rating, with the high being a 10.5 HH rating for the defending Stanley Cup champions' game against Dallas on Oct. 21 (which accounts for around 10.5 million Nevada households). 

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