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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Nexstar, Citing Undercounts, Will Send Requests for Proposals Seeking Better Audience Measurement

Nexstar Michael Strober Nielsen Comscore
Nexstar Media Group

Declaring that its audience is being undercounted, Nexstar Media Group, the nation’s largest owner of television stations, is sending requests for proposals to measurement companies, seeking innovative technology and methodologies that will better serve advertisers, media owners and consumers.

Nexstar signed local media measurement deals with Nielsen in 2020 and Comscore in 2019. Both are expiring, a source confirmed. Nexstar now also owns national networks, including The CW on broadcast and NewsNation on cable.

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