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TV Tech
TV Tech
George Winslow

Adoption of Ad-Supported Streaming Soars Past SVOD

Comscore United States CTV FAST Netflix
Pixabay

RESTON, Va.—The streaming industry has officially passed a notable milestone with the number of people in the U.S. adopting ad-supported streaming services surpassing those who use streaming services without ads, according to Comscore. 

The new Comscore 7th annual State of Streaming report also shows shows a 21% increase in the number of CTV hours per household watched, rising almost 2 billion year-over-year in 2023, up from 9.6 billion to 11.5 billion (May '22-May '23) with ad supported services capturing the bulk of new viewing.

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