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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

CTV Consumption Rises, Powered by Newer Ad-Supported Services

Comscore Tubi
Comscore State of Streaming

Connected TV viewing is up 21% per household, with ad-supported services picking up the be bulk of new viewing, according to a new report from Comscore.

Total CTV hours viewed rose to 11.5 billion in 2023 from 9.6 billion in 2022, according to the measurement company’s seventh annual State of Streaming report.

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