RESTON, Va.—Comscore has concluded a multi-year measurement license with the Minnesota Wild of the National Hockey League. The agreement will provide the hockey team with instant access to local market audience data via Comscore's local television measurement solution.
As a result of the deal, Comscore Local TV will be the exclusive measurement solution to support programming insights and revenue opportunities in the nine local markets, including Minneapolis-St. Paul and Milwaukee, that air the Wild's games and original programming.
