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Broadcasting & Cable

Business

Jon Lafayette

Nielsen Set To Add Big Data to Local Ratings in All Markets Starting in January

Nielsen Comscore MRC

Nielsen logo on a website.

Nielsen said its local television ratings combining big data from set-top boxes and smart TVs with viewer panels will become its local ratings currency in all markets starting in January.

“Clients will be able to start using Big Data + Panel in Local for transactions from January 2 forward,” Nielsen said in a letter to customers. “Based on industry feedback and feasibility, this will be a currency changeover without a parallel transaction period.”

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