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Business

Jon Lafayette

Comscore Working With Kochava To Measure Linear Campaign Impact

Comscore Kochava

Comscore logo.

Comscore said it is working with Kochava to provide marketers with information about how linear-TV ad campaigns are impacting consumer behavior online and offline.

The combination of Comscore’s Exact Ratings and Kochava’s marketing mix modeling is designed to provide outcome measurements, such as mobile app installs, website activity, merchant-level purchase data and episodic tune-in.

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