Comscore Working With Kochava To Measure Linear Campaign Impact
App installs, registration and purchase linked to ads for quick-serve restaurant chain
Broadcasting & Cable ·
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The Latest Breaking News from Kochava
Data brokers know everything about you – what FTC case against ad tech giant Kochava reveals
Kochava, the self-proclaimed industry leader in mobile app data analytics, is locked in a legal battle with the Federal Trade Commission in a case that could lead to big changes in the global data marketplace and in Congress’ approach to artificial intelligence and data privacy.
The Conversation ·
FTC sues data broker for selling sensitive location data
Idaho-based Kochava has allegedly sold location data traceable to reproductive health clinics and domestic violence shelters.
Input ·
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Federal government sues firm that sold location data tracking visits to abortion clinics
Lawsuit alleges company’s mobile device data can pinpoint visits to abortion providers, then trace that device to user’s home and workplace
The Independent UK ·
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