Get all your news in one place.
100's of premium titles.
One app.
Start reading
Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

LinkedIn Names iSpot to Measure New CTV Offering

ISpot.tv logo.

iSpot.TV said it will provide measurement to support LinkedIn CTV, a new offering designed to target business-to-business customers on connected television.

As part of the LinkedIn Market Parner program, iSpot will be able to help advertisers measure B2B advanced audience segments and households not reached via linear TV.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.