TV ad measurement company iSpot has announced that it has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering critical areas of the cross-platform TV advertising industry.
In addition to receiving certification for overall transactability, iSpot’s latest measurement methodology, iSpot Data Connect, has been deemed ready for scalable transactions in all currency classifications that were evaluated by the JIC, iSpot reported. This includes Total Households and Audiences across both Average Commercial Minute, Exact Spot Ad measurement and Personified Demos – which is how 90% of the TV marketplace is traded on today.
