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Broadcasting & Cable

Business

Jon Lafayette

Comcast’s AudienceXpress Evaluating Use of iSpot Data

Comcast Advertising FreeWheel AudienceXpress.

Comcast Advertising’s AudienceXpress unit said it reached an agreement to work with iSpot and evaluate how iSpot’s syndicated national TV ratings can best be incorporated into the AudienceXpress platform.

The companies said they were looking to bring new data sets to TV ad measurement, enhance performance TV marketing solutions and provide attribution reporting.

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