The Latest Breaking News from iSpot

CES2024: iSpot.tv Unveils New Streaming Measurement Offering

The dedicated Streaming Measurement offering and new suite of metrics track audience consumption of CTV advertising at scale

TV Tech · Jan 11, 2024

iSpot.tv Unveils New Streaming Metrics for CTV (CES 2024)

CEO Sean Muller sees data as the foundation for cross-platform currencies

Multichannel News · Jan 9, 2024

iSpot Hires David Coletti To Head Sports Insights Unit

Exec had been with Disney and ESPN

Broadcasting & Cable · Dec 13, 2023

Media Agency Camelot To Use iSpot Measurement, Currency Capabilities

Campaign performance tools also available to clients

Broadcasting & Cable · Aug 10, 2023

iSpot Names Leslie Wood as Chief Research Officer

Exec will help build new approaches to cross-platform measurement and currency

Broadcasting & Cable · Jul 27, 2023

State of the Advanced Ad World According to GroupM’s Mike Fisher

Agency exec shared wide-ranging chat with Jon Lafayette at Future's Advanced Advertising Summit in L.A. on June 21

Multichannel News · Jun 22, 2023

Joint Industry Committee Reveals How It Will Grade Measurement Companies Seeking Certification

System will be used to evaluate Comscore, InnovidXP, iSpot, SambaTV, VideoAmp, 605

Broadcasting & Cable · Jun 22, 2023

Indie Streamers, Broadcasters Launch Independent Streaming Alliance

The trade group backed by ad-supported streaming television players will work to promote healthy ecosystem for independent voices and programming

TV Tech · Jun 12, 2023

Daytime TV Ad Impressions Up in Most Recent iSpot.tv Survey

Growth was up in broadcast network game shows, talk shows and soaps as well as syndication

TV Tech · Jun 5, 2023

While Linear Primetime Shrinks, Daytime Is Growing: iSpot Report

Ad impressions in daytime growing at ABC, CBS and NBC

Broadcasting & Cable · Jun 5, 2023