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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

While Linear Primetime Shrinks, Daytime Is Growing: iSpot Report

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The Price Is Right

Daytime may not be the new primetime, but at a time when linear viewing is shrinking, new research from iSpot.tv shows daytime programming growing and grabbing a bigger share of viewership.

iSpot said that during the 2022-23 television season, the advertising impressions generated by daytime programming grew 1.3% to 860.3 billion. 

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