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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

More Advertisers Getting a Kick From Women's World Cup Soccer

Lindsey Horan of USA and Olympique Lyonnais and Tran Thi Hai Linh of Vietnam and Hanoi WFC compete for the ball during the FIFA Women's World Cup Australia & New Zealand 2023 Group E match between USA and Vietnam at Eden Park on July 22, 2023 in Auckland, New Zealand.

The women’s World Cup soccer tournament attracted 22% more advertisers than four year ago, according to a report from iSpot TV.

Despite the early exit of the U.S. team, losing to Sweden in the knockout stage, the World Cup has generated 1.05 billion ad impressions so far for the 294 advertisers.

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