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Jon Lafayette

Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique

Disney Rita Ferro Nielsen Economy Jon Steinlauf Marianne Gambelli John Halley VideoAmp iSpot Paramount Global

Rita Ferro, president of advertising sales for The Walt Disney Co., during Disney's 2022 upfront presentation.

Get ready for a different kind of upfront.

Sure, the foggy economy and the Writers Guild of America strike will affect the willingness of the buyers to engage and exactly what the network will put on their schedule.

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