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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

NewFronts: Amazon Has Bigger Ad Plans For Season 2 of ‘Thursday Night Football’

Baltimore Ravens vs. Tampa Bay Buccaneers on 'Thursday Night Football'

Amazon is looking to make its Thursday Night Football a bigger deal for viewers and advertisers.

The online retail giant said this season Thursday Night Football sponsors will be able to send different creative messages to different targeted audience groups within the same 30-second commercial position.

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