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Jon Lafayette

Ad Impressions Grew 3.24% In Q1 With Big Sports Gains

sports Fox iSpot Super Bowl

Kansas City Chiefs QB Patrick Mahomes in action in Super Bowl LVII

Television advertising impressions were up 3.24% to 2.09 trillion in the first quarter compared to a year ago, according to new figures from iSpot.tv.

The increase seems surprising in light of cord-cutting and the shift of viewers to streaming. But iSpot says its figures show that brands found more of the reach they seek with TV in the first quarter.

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