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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

iSpot Is Working With Google To Measure YouTube, YouTube TV

YouTube logo on phone

TV measurement company iSpot.TV said it reached a deal with Google to measure the incremental reach of campaigns running on YouTube and YouTube TV.

iSpot data is being integrated into Google’s Ad Data Hub for Measurement Partners, which will enable customers to better determine the value of YouTube as part of their investment in media campaigns.

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