With the rate of cord cutting accelerating to record levels, the news for the broadcast networks is not all bad, with daytime TV increasing its growth in ad impressions during the 2022-2023 season, according to a new report from iSpot.tv, which says many networks and advertisers are putting a new emphasis on the genre.
While primetime impressions declined 3% year-over-year from Labor Day 2022 through Memorial Day, 2023 daytime was up more than 1%, but that was fueled partially by growth on broadcast networks where daytime TV ad impressions increased nearly 10% YoY.
