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TV Tech

George Winslow

Impressions Spike for TV Ads in NFL Games

NFL Travis Kelce iSpot Christian McCaffrey Patrick Mahomes

Patrick Mahomes.

NEW YORK—A new study shows that viewing continues to grow for America’s most popular sport, with iSpot reporting that during the first eight weeks of the 2023-24 season, NFL games accounted for nearly 7% of all national linear household TV ad impressions, beating out all other types of content by a significant margin.

The new iSpot report also found that with entertainment work stoppages stalling fall TV schedules, the NFL even managed to grow its TV ad impressions for live national linear games by 12% year-over-year.

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