Comscore’s system for measuring national and local household-level TV viewing has been accredited by the Media Rating Council.
At a time when measurement companies are scrambling to offer alternatives to Nielsen, which has dominated the TV ratings business, Comscore becomes the first to win what is considered the industry’s Good Housekeeping seal of approval for a methodology that employs big data from set-top boxes and smart TVs to analyze the current more fragmented viewing environment.
