Great American Media said it reached an agreement with VideoAmp that will enable clients to use VideoAmp’s ad buying measurement and data capabilities when transacting on Great American Family’s linear channels, Great American Family and Great American Faith & Living.
Going into the upfront, Great American Media CEO Bill Abbott told Broadcasting+Cable that ViedoAmp does a better job measuring emerging networks like Great American Family than Nielsen and that even Nielsen’s big-data methodology underweights some of the distributors that carry Great American Family in smaller counties.
