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Broadcasting & Cable

Business

Jon Lafayette

VideoAmp Will Let Clients Tell How It Measures Up

VideoAmp Nielsen

Peter Bradbury.

VideoAmp plans to supplement its pitch about how its data is being adopted as currency with testimonials from buyers, sellers and advertisers about how using advanced metrics has made their campaigns more effective.

One of the companies challenging Nielsen’s dominance in TV ratings, VideoAmp is holding a VampFront event Tuesday ahead of the upfronts–an unusual move for a measurement company.

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