VideoAmp, one of the media measurement companies looking to challenge Nielsen, introduce VALID, its system that uses advanced currencies to help advertisers more precisely target audience.
VALID stands for VideoAmp Linked Identity & Data. It combines VideoAmp’sTV viewership data, which is based on big data from set-top boxes and smart TVs in 39 million households, with a commingled identity graph and patented clean room technology, which allows the data to be securely shared with clients.
