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TV Tech
TV Tech
George Winslow

Allen Media Group to Use Ad Solutions from DatafuelX

Allen Media Group AMG The Weather Channel VideoAmp
Allen Media Group and TWC logo.

ATLANTA—Allen Media Group (AMG) has selected DatafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, to provide data-driven linear media plans across its networks, starting with The Weather Channel. 

As part of the deal, DatafuelX's full-service SaaS platform, M3 – which was built to allow the TV ecosystem to plan and forecast against any currency and any audience – will be used by AMG to generate optimized data-driven linear media plans to achieve advertisers' advanced audience targets. This will be done through VideoAmp, the new measurement currency AMG selected for the 2023-2024 Upfront season.

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