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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Relo Metrics Adding VideoAmp Data To Measure Sponsorships

VideoAmp logo

Relo Metrics said it will integrate VideoAmp’s viewing data into the Relo Metrics sponsorship analytics platform.

Relo Metric said it works with about 55% of top-tier sports leagues including MLB, NBA, NFL, NHL and MLS. The platform uses artificial intelligence to enable real-time decision-making by detecting logos on player uniforms, benches, signage and other on-field locations.

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