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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

VideoAmp Measuring Lift For Tune-In Ads on Facebook, Instagram

VideoAmp Facebook Meta
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VideoAmp said it expanded its integration with Meta to include measuring the incremental lift generated by TV tune-in campaigns on Facebook and Instagram.

The analytics use randomized controlled trials to determine conversion lift and may be used to help clients optimize across Meta properties alongside promotional efforts on linear TV, streaming and other digital media.

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