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Jon Lafayette

Infillion Expands CTV Reach For Its Choice-Based Ad Creative With Innovid Deal

Infillion Innovid

Infillion said it made a deal with Innovid to have its choice-based creative integrated into Innovid’s connected TV platform.

The integration gives CTV publishers that use Innovid for the delivery, personalization and measurement simple access to Infilion’s TrueX ads, which offer viewers a choice of creative in exchange for their time and attention.

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