
Retail advertisers have become big users of connected TV, according to a new report from Innovid that found that 50% of global video impressions came from the platform.
CTV’s share of video impressions has increased 52% since 2019, Innovid said.

Retail advertisers have become big users of connected TV, according to a new report from Innovid that found that 50% of global video impressions came from the platform.
CTV’s share of video impressions has increased 52% since 2019, Innovid said.