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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

CTV Accounts for 50% of Global Retail Video Impressions: Innovid

A man using his phone while watching TV

Retail advertisers have become big users of connected TV, according to a new report from Innovid that found that 50% of global video impressions came from the platform.

CTV’s share of video impressions has increased 52% since 2019, Innovid said.

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