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TV Tech
TV Tech
George Winslow

Innovid: CTV Accounted for More than Half of Video Ad Impressions in 2023

CTV Innovid
Money.

NEW YORK—Innovid has released a new study that highlights the importance of CTV advertising in the media landscape and offers extensive data showing the effectiveness of CTV campaigns, with interactive CTV campaigns achieving engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. 

When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600% lift in engagement, the study found.

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