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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

CTV Share Of Digital Video Impressions Rose To 53%, Innovid Reports

Innovid CTV
Innovid.

Innovid said that connected TV continues to grow its share of digital video impressions and that it offers advertisers an opportunity to run enhanced ads that generate more attention from consumers.

According to Innovid’s The CTV Advertising Insight Report 2024, CTV accounted for 53% of video impressions, up 12% from a year ago.

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