Automakers have shifted their digital advertising spending to connected TV, according to a study by Innovid that found that 68% of global video impressions for automakers were delivered via connected TV in 2022.
CTV’s share of impressions grew from 60% in 2021 and 34% in 2019. Mobile share of impressions dropped to 23% from 25% in 2021 and 42% in 2019. Desktops had a 9% share, down from 15% in 2021 and 24% in 2019.
