Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)

Audience measurement.

I see you, marketers. I do. “Attention metrics” are all over the place these days, and you are likely fielding a ton of questions about whether or not they matter to your brand. I’m also positive you are getting dozens of emails with links to articles about them. I see you. 

Dan Mouradian, VP of global client solutions, Innovid (Image credit: Innovid)