The Latest Breaking News from Samba TV

Revised: 28.3M Homes Watched Trump, Harris Presidential Debate

That is the most-watched TV event of the year so far, besides the Super Bowl, according to data from Samba TV

TV Tech · Sep 11, 2024

FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting

Clients can create custom audience segments for ads on linear, streaming and on-demand content

Broadcasting & Cable · Sep 11, 2024

FreeWheel Names Kris Magel Head of Global Agency Partnerships

Agency veteran was most recently at Samba TV

Multichannel News · Aug 22, 2024

Samba TV: Top TV Shows Became Less Diverse in 2024

Even though the U.S. is becoming more diverse, the number of non-white leads in TV shows declined by 12% in the 2023-2024 season

TV Tech · Jun 13, 2024

Fewer Non-White Actors Getting Lead Roles in Top Shows, Samba TV Reports

Lack of diversity hurts viewership, advertising engagement

Broadcasting & Cable · Jun 13, 2024

StackAdapt Adopts Data From Samba TV for Programmatic Campaigns

New offering provides reach forecasting and incremental reach measurement

Broadcasting & Cable · May 16, 2024

Samba TV Launches New Generative AI Ad Solution

Samba AI now provides actionable context for video advertising

TV Tech · May 1, 2024

GSTV Pumps Up Research, Programming at NewFront

Advertisers on service-station screens get more attention and audience data

Multichannel News · May 1, 2024

Samba TV Unveils Real-Time Ad Targeting for Political Advertisers

The new solution is already being used by Yahoo and TelevisaUnivision

TV Tech · Apr 5, 2024

Samba TV Nominates Next-Day Ad Targeting For Political Ads

Yahoo and TelevisaUnivision vote for new technology

Broadcasting & Cable · Apr 4, 2024