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The Latest Breaking News from Samba TV

Revised: 28.3M Homes Watched Trump, Harris Presidential Debate

That is the most-watched TV event of the year so far, besides the Super Bowl, according to data from Samba TV

FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting

FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting

Clients can create custom audience segments for ads on linear, streaming and on-demand content

Broadcasting & Cable

FreeWheel Names Kris Magel Head of Global Agency Partnerships

FreeWheel Names Kris Magel Head of Global Agency Partnerships

Agency veteran was most recently at Samba TV

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Samba TV: Nearly 60M U.S. Homes Watched the Olympics

Household viewing of the Paris games was up 11% compared to the Tokyo games, Samba TV reported

Study: OTT Viewing Hits Record Highs; Linear Viewing Slumps to Lowest Levels Since Pre-Pandemic

OTT viewing grew by 40% in first half of 2024; less than half of U.S. households now watch linear TV each day, according to Samba TV

Study: Snapchat Campaigns Effective in Boosting Audiences for TV Shows and Movies

New Samba TV data showed that Snapchat ads provided a 84% lift in driving audiences watch TV Shows and movies

Minorities are seeing less representation on TV, and Latinos are taking the worst part

Minorities are seeing less representation on TV, and Latinos are taking the worst part

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Samba TV: Top TV Shows Became Less Diverse in 2024

Samba TV: Top TV Shows Became Less Diverse in 2024

Even though the U.S. is becoming more diverse, the number of non-white leads in TV shows declined by 12% in the 2023-2024 season

Fewer Non-White Actors Getting Lead Roles in Top Shows, Samba TV Reports

Fewer Non-White Actors Getting Lead Roles in Top Shows, Samba TV Reports

Lack of diversity hurts viewership, advertising engagement

Broadcasting & Cable

StackAdapt Adopts Data From Samba TV for Programmatic Campaigns

StackAdapt Adopts Data From Samba TV for Programmatic Campaigns

New offering provides reach forecasting and incremental reach measurement

Broadcasting & Cable

Samba TV Launches New Generative AI Ad Solution

Samba TV Launches New Generative AI Ad Solution

Samba AI now provides actionable context for video advertising

GSTV Pumps Up Research, Programming at NewFront

GSTV Pumps Up Research, Programming at NewFront

Advertisers on service-station screens get more attention and audience data

Multichannel News

Samba TV Unveils Real-Time Ad Targeting for Political Advertisers

Samba TV Unveils Real-Time Ad Targeting for Political Advertisers

The new solution is already being used by Yahoo and TelevisaUnivision

Samba TV Nominates Next-Day Ad Targeting For Political Ads

Samba TV Nominates Next-Day Ad Targeting For Political Ads

Yahoo and TelevisaUnivision vote for new technology

Broadcasting & Cable

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Broadcasting & Cable

Samba TV Measuring Effect of Facebook, Instagram Campaigns on TV Viewing

Company studied dozens of campaigns after integration with Meta

Super Bowl LVIII Wrap Up: Viewing Numbers Up, Paramount+ Stumbles

A promotion for a new upscale soda was among the most popular ads

Broadcasting & Cable

Super Bowl Audience Grows 6% To 39 Million Households: Samba TV

EDO says Disney has most impactful commercial

Linear TV Continues its Decline

"The traditional TV advertising playbook no longer applies"

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Broadcasting & Cable

How Linear TV Lost Its 'Bump' in the Second Half of 2023 ... and Other Delights From Samba TV's 'State of Viewership' Report

The strike really did a number on broadcast and cable TV

Broadcasting & Cable

Equativ Integrates Samba TV Data Into Ad-Buying Platform

Advertisers can use Samba’s identity graph

Samba TV Expands Samba AI Measurement Capabilities

Samba's AI portfolio of tools can now holistically measure ROI from paid media, product placement, and sports sponsorship

Black Friday: Three in Four Consumers Plan to Maintain or Boost Holiday Spending

Millennials will be the biggest holiday spenders, exceeding any other age group by $600, according to a Samba TV, Harris X study

Broadcasting & Cable

Candidates Should Pursue Younger Voters Across Screens, Samba TV Study Finds

54% of millennials get their news from a streaming platform

Hollywood actors to resume negotiations with studios next week as writers strike ends

With the Hollywood writers strike over, actors will now get a shot at cutting their own deal with studios and streaming services after SAG-AFTRA said negotiations would resume Monday.

Just Over 1.1M U.S. Households Watched 2023 FIFA Women’s World Cup Final

Early morning TV schedules and Team USA's early exit from competition impacted ratings

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