NEW YORK—While holiday shoppers are worried about the overall economy, three in four consumers say they plan to maintain or increase their own Holiday spending, which will average about $948 this year, according to a new study from television and streaming measurement company Samba TV and global research firm HarrisX.
The study also found that Black Friday and Cyber Monday take on new significance this year as people are delaying holiday shopping, making the crucial weeks after Thanksgiving even more important.
