SAN FRANCISCO—Samba TV has unveiled a new solution that it says will help political advertisers better reach shifting voting audiences at the regional, state, and national level throughout the 2024 political season.
Samba TV’s Real Time Political Audiences facilitates the next day activation of digital campaigns to reach key voter groups with time-sensitive political messaging. Using the solution advertisers can build customized political ad exposure segments and launch their targeted campaign the next day, the quickest turnaround in the industry, Samba said.
