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The Latest Breaking News from Samba TV

Binge Nation: 72% of U.S. Adults Identify as Binge Viewers

96 million U.S. households watched OTT content, with over three quarters (77%) of U.S. adults streaming according to Samba TV

TV Tech · Aug 9, 2023

Nearly 20% of U.S. Disney Plus Customers Are Now on the Ad-Supported Plan, Samba TV/HarrisX Survey Says

Survey of 2,506 adults confirms that a large percentage of Disney Plus and Netflix signups are now choosing discounted plans

Broadcasting & Cable · Jul 11, 2023

Are Ad-Supported Streaming Tiers Cannibalizing SVOD Subs?

New survey suggests they aren’t: 85% of the Netflix ad supported tier subs are new customers

TV Tech · Jul 11, 2023

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Looks Like The Witcher Losing Henry Cavill Ahead Of Season 4 Had A Noteworthy Effect On Season 3’s Audience

Here's what the viewership numbers for The Witcher Season 3 Part 1 tell us about how some audiences think about Henry Cavill leaving the Netflix series.

Cinemablend · Jul 8, 2023

Representation Is a Deciding Factor in Choosing What to Watch

But some groups like Hispanics are dramatically underrepresented in the top 50 TV shows, according to Samba TV

TV Tech · Jun 20, 2023

Licht’s Term at CNN Marked by Declining Ratings, Revenue

Networks' efforts to provide more 'bipartisan' approach to news marked by controversies

TV Tech · Jun 9, 2023

Cancellation by Spite: Younger Viewers More Likely to Ditch Netflix Over PW Sharing Crackdown

New data from Samba TV and HarrisX show generational differences among responses to new subscription enforcement

TV Tech · May 30, 2023

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Password-Sharing Crackdown Will Prompt Younger Viewers to Cancel: Study

Netflix may see signups for its ad-supported service

Broadcasting & Cable · May 30, 2023

New Data on the Best Streaming Release Strategies

Samba TV analysis finds shows with weekly episodes gain more viewers over time, while bulk release models fare better with viewership retention

TV Tech · May 19, 2023

Weekly vs. Bulk Releasing? Well, Tradition-Bound HBO's 'House of the Dragon' Beat Binge-Minded Netflix's 'Wednesday'

Samba TV research shows that while 'Wednesday' drew more U.S. viewership after 50 days, 'House of the Dragon' attracted more viewing overall

Broadcasting & Cable · May 18, 2023

The Mother: Jennifer Lopez film surpasses two major Netflix movies in surprising achievement

‘The Mother’ stars Lopez as an assassin

The Independent UK · May 18, 2023

The Mother: Jennifer Lopez film surpasses two major Netflix movies in surprising achievement

‘The Mother’ stars Lopez as an assassin

The Independent UK · May 16, 2023

Samba TV: 11.7M U.S. Households Watched King Charles’ Coronation

Almost 1 in 5 U.S. households that watched Netflix's `Queen Charlotte: A Bridgerton Story’ viewed the Coronation live

TV Tech · May 9, 2023

Study: Gen Z Audiences Heavy Users of Mobile Devices While Watching TV

65% don’t have a pay TV subscription; eight of ten watch TV via streaming, according to Samba TV

TV Tech · May 8, 2023

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Broadcasting & Cable · May 8, 2023

Samba TV Tells Advertisers How To Reach Gen Z, The Streaming Generation

65% of 18-to-26 year-olds don’t have access to cable

TV Tech · Apr 27, 2023

Samba TV Study Measures the Impact of TikTok Ads on TV Viewership

Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming

iMore · Apr 27, 2023

Ghosted smashes Apple TV Plus streaming record despite awful reviews

Ghosted, the latest action comedy featuring Chris Evans and Ana de Armas is universally panned by critics – but audiences gobble it up as it breaks Apple TV plus records.

TV Tech · Apr 21, 2023

Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities

Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights

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Zenger · Mar 23, 2023

Apple Could ‘BELIEVE’ It Has A Hit With ‘Ted Lasso’: Here’s How Many People Watched Season 3

One of the most watched and awarded streaming series kicked off its third season in March that is Apple's top show

Los Angeles Times · Mar 16, 2023

What Netflix’s Nancy Meyers drama says about the state of the Hollywood rom-com

LOS ANGELES — On paper, Nancy Meyers’ ambitious in-the-works Netflix movie seemed to have all the ingredients of a classic Hollywood romantic comedy.

Los Angeles Times · Dec 8, 2022

The ad-supported Disney+ tier is here. Here's what to know

Baby Yoda, Willow and She-Hulk are officially in the advertising business.

Los Angeles Times · Oct 13, 2022

How much Netflix's new ad-supported plan will cost and what you get (and don't)

LOS ANGELES — Commercials are coming soon to Netflix.

Asharq Al-Awsat · Sep 26, 2022

Netflix and Disney Poised to Shake Up TV Ad World

With the launch of cheaper, ad-supported subscriptions, Netflix and Disney+ are expected to bite into the revenue of traditional television channels as the streaming services look toward continued expansion. After having long-shunned the notion of advertising on its platform, Netflix this year accelerated work on just such an offering as…

Benzinga · Jun 1, 2022

The Force Is Strong With Obi-Wan Kenobi: Streaming Series Breaks Disney+ Records

The highly anticipated Star Wars original series focusing on the storyline of Obi-Wan Kenobi between the events of “Star Wars Episode III: Revenge of the Sith” and “Star Wars Episode IV: A New Hope” dominated in viewership over the weekend. Here are the details.

Tribune News Service · Apr 18, 2022

Jon Stewart’s struggles add to list of streaming talk show flops

Streaming services have already proved that they can produce Oscar-winning movies, Emmy-worthy dramatic series and high-profile live sports. But there’s one genre that the new wave of home entertainment platforms have yet to figure out: talk shows.

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