The Latest Breaking News from Samba TV

65% of 18-to-26 year-olds don’t have access to cable

Samba TV found that 97% of TikTok TV ad campaigns prompted higher viewership across broadcast, cable and streaming

Ghosted, the latest action comedy featuring Chris Evans and Ana de Armas is universally panned by critics – but audiences gobble it up as it breaks Apple TV plus records.

Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights

One of the most watched and awarded streaming series kicked off its third season in March that is Apple's top show

LOS ANGELES — On paper, Nancy Meyers’ ambitious in-the-works Netflix movie seemed to have all the ingredients of a classic Hollywood romantic comedy.

Baby Yoda, Willow and She-Hulk are officially in the advertising business.

LOS ANGELES — Commercials are coming soon to Netflix.

With the launch of cheaper, ad-supported subscriptions, Netflix and Disney+ are expected to bite into the revenue of traditional television channels as the streaming services look toward continued expansion. After having long-shunned the notion of advertising on its platform, Netflix this year accelerated work on just such an offering as…

The highly anticipated Star Wars original series focusing on the storyline of Obi-Wan Kenobi between the events of “Star Wars Episode III: Revenge of the Sith” and “Star Wars Episode IV: A New Hope” dominated in viewership over the weekend. Here are the details.

Streaming services have already proved that they can produce Oscar-winning movies, Emmy-worthy dramatic series and high-profile live sports. But there’s one genre that the new wave of home entertainment platforms have yet to figure out: talk shows.