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TV Tech
TV Tech
George Winslow

Representation Is a Deciding Factor in Choosing What to Watch

Samba TV Hispanic Diversity Netflix United States
Latinx/Hispanic family

‍SAN FRANCISCO—A new analysis from Samba TV has found that cast diversity is a key factor in deciding what to watch and that some groups, notably Hispanic and Asian audiences, are underrepresented in the top 50 TV programs in the U.S. 

Samba TV’s newly released "State of Diversity on TV" report found that over half of people say that they are more likely to watch TV where they see themselves represented. 

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