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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Weekly vs. Bulk Releasing? Well, Tradition-Bound HBO's 'House of the Dragon' Beat Binge-Minded Netflix's 'Wednesday'

House of the Dragon on HBO

The debate over which series distribution strategy is best, the "bulk release" strategy favored by Netflix vs. the weekly release paradigm preferred by traditional media incumbents, remains unsettled. 

But Samba TV, which measures smart TV viewership, shed a little light on the subject by comparing viewership for 2022's top shows on subscription video platforms. 

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