As Netflix rolls out its crackdown on password sharing, new research from Samba TV and HarrisX shows that among subscribers, the younger generations are more likely to cancel the service because of the new enforcement.
Last week, the world’s largest streaming service began to crack down on password sharing in the U.S., a policy that it has been promoting for almost a year. In an effort to recover billions of dollars in revenues it says it loses annually, Netflix is no longer allowing subscribers to share their passwords to access the service to anyone outside their households. When a suspected scofflaw in the U.S. now attempts to access a Netflix account outside their ISP, they get a notice directing them to subscribe to Netflix’s $7.99 ad-supported streaming tier.
