SAN FRANCISCO—As streaming video providers struggle to retain viewers and improve profits in an highly competitive streaming landscape, Samba TV has released a new analysis of the top streaming programs of 2022 that provides a number of insights into the impact of different streaming release models.
In releasing new content, Netflix pioneered the idea of releasing all the episodes of a show simultaneously to encourage binge viewing. But as the streaming market has become more competitive, entrants like Disney and HBO Max have relied on weekly episodes while others have experimented with two-part drops.
