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TV Tech
TV Tech
George Winslow

Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities

Epsilon Samba TV Publicis
Samba TV

SAN FRANCISCO—Samba TV has announced today it is working with Epsilon, which is part of the Publicis Groupe, to integrate Samba TV’s OTT and linear television viewing data into Epsilon PeopleCloud. Samba TV’s U.S. viewership insights are sourced from 10 diverse television manufacturers (24 globally). 

The integration will provide Epsilon clients with granular insights into customers’ TV and streaming TV viewing to guide their media buying strategies. 

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