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The Latest Breaking News from Publicis

“I had to turn down President Obama”

Celebrating its tenth anniversary with a tech “take-over” of the Champs-Élysées in Paris, Publicis’ Maurice Lévy reveals why “not having a plan” was the only way to launch VivaTech, Europe’s biggest tech conference.

AI Agents Are Now Competing for Marketing Jobs and Winning

AI Agents Are Now Competing for Marketing Jobs and Winning

How autonomous AI systems are quietly reshaping recruitment, and why the industry isn't ready

International Business Times

What’s gone wrong at WPP? The crown slips at world’s biggest advertising group

What’s gone wrong at WPP? The crown slips at world’s biggest advertising group

Exodus of big clients, falling profits and dire forecasts raise prospect of a once ‘unthinkable’ breakup

The Guardian - UK

From analysis to the latest developments in health,
read the most diverse news in one place.

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Steve Smith obituary

Other lives: Copywriter responsible for memorable adverts for Harp lager, Pepe Jeans and Leyland trucks

The Guardian - UK

WPP names senior Microsoft boss Cindy Rose as new CEO

Tech sector boss chosen to help develop AI and digital offerings and rebuild battered share price

The Guardian - UK

Publicis New York CEO Carla Serrano and the downside of Trump’s war against all

Also: Stocks enter a correction, Tesla complained about tariffs.

Mon Coloriste Privé: A Beauty Experiment Ahead of Its Time

What started as a playful experiment to help consumers dodge bad hair days soon became a landmark in digital innovation

inkl

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"True innovation is tech-agnostic”: a day in the life of Kiser Barnes

"True innovation is tech-agnostic”: a day in the life of Kiser Barnes

Red Antler's CCO discusses the metaverse and the importance of emotional resonance through thoughtful design.

At Cannes, the ad industry contemplates its AI future with a mix of hope and fear

At Cannes, the ad industry contemplates its AI future with a mix of hope and fear

At the annual advertising industry confab, executives are trying to figure out their AI future. But they may be suffering from a lack of human imagination.

Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront

Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront

Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections

Broadcasting & Cable

Publicis Settles Opioid Case With US States For $350 Mn

Publicis Settles Opioid Case With US States For $350 Mn

Publicis Health will pay $350 million to settle charges from US states that its "predatory and deceptive marketing strategies" worsened the opioid epidemic, New York's top prosecutor said Thursday.

International Business Times

Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities

Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities

Integrating Samba TV's linear TV and OTT data into Epsilon will provide Epsilon clients with better measurement and insights

PR group CEO reveals shocking lengths employees go to mask cancer diagnosis

PR group CEO reveals shocking lengths employees go to mask cancer diagnosis

A shocking 50% of cancer patients are afraid to tell their employer about their diagnosis.

Zenith chief executive Natalie Cummins: getting ahead, flexibly

Zenith chief executive Natalie Cummins: getting ahead, flexibly

Remote working was the norm at the media agency long before Covid, and its boss puts much of its success down to happy, well-treated employees

The Guardian - UK

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