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Publicis Settles Opioid Case With US States For $350 Mn

Publicis United States Letitia James New York Purdue Pharma

This handout photo from the US Drug Enforcement Administration (DEA) shows 40 mg pills of OxyContin (Credit: AFP)

Publicis Health will pay $350 million to settle charges from US states that its "predatory and deceptive marketing strategies" worsened the opioid epidemic, New York's top prosecutor said Thursday.

Publicis Health, part of the French advertising giant Publicis, worked with Purdue Pharma between 2010 and 2019 on marketing material to promote OxyContin and other drugs, New York Attorney General Letitia James said in a press release.

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