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The Economic Times

Business

What's in a name? Publicis challenges India antitrust probe over brand-versus-entity jumble

Publicis India CCI Publicis Groupe The Competition Commission of India Dentsu

New Delhi: France's Publicis has launched a court challenge against India's antitrust body over its toughest-ever crackdown on the advertising industry, arguing the regulator has wrongly put the global brand name "Publicis Groupe" in the dock instead of the Indian legal entity.

The Competition Commission of India (CCI) last year rattled India's nearly $30 billion media and entertainment industry with dawn raids on the local operations of WPP's GroupM, Dentsu, Publicis, Omnicom and other agencies over suspected collusion on advertising ‌rates and discounts.

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