Layoffs across the advertising and marketing industry are no longer isolated events. Large holding companies such as Publicis and Omnicom have trimmed headcount over the past year, while smaller agencies have quietly frozen hiring.
Entry-level roles, once the primary on-ramp into the industry, are becoming harder to find. At the same time, a parallel shift is underway: artificial intelligence systems are beginning to perform work previously handled by junior and mid-level employees.
